As part of the High Growth Programme, we have been delivering a highly successful series of High Growth Workshops across the North West.
Many of our High Growth companies who have attended the workshops have asked for more detailed subjects to be covered that will add further value to their businesses and personal development.
This event will be delivered by Fish.Net, one of the North West's leading internet, IT and Communications companies based in Saddleworth, near Manchester. Specialising in all areas - from web design to system support and software devlopment - they offer a professional service with over 10 years experience working with small private companies through the government funded organisations and large corporates.
This workshop will cover the following areas:
Back to Basics - the anatomy of a good web site
Before reaching out to new customers and prospects, make sure that your website does what it sets out to achieve!
All too often businesses concentrate on getting new visitors to their web site when optimising their existing site is likely to yield the highest return on investment. We will cover the fundamental aspects of what is likely to turn your website visitors into customers or qualified leads.
SEO - helping you reach out to the right people
Search Engine Optimisation - or SEO - is the art of talking the language of your prospects! There is no magic wand which will get you to the top of Google, but the right approach will help you get free and qualified visitors to your site.
Find out how to research the words that your customers are using to find the products and services you offer and how to optimise your site for these words. We´ll also show you some of the other signals that Google uses to decide who should top the results pages.
PPC Advertising - strike up a relationship with customers-to-be (before they even reach your website!)
Pay Per Click (PPC) advertising reaches prospects who are actively searching the Internet for the products and services you offer. What´s more, you only pay an advertising fee when a prospect is so engaged that he or she clicks on your advert!
A well planned and executed PPC campaign is likely to become the cornerstone of your online marketing strategy. You will gain an introduction to PPC advertising, and find out how to avoid the pit-holes which can make badly-run campaigns a time - and money - drain.
Social Networking - harness the opportunities offered by the social revolution
Flustered by Facebook and troubled by Twitter? Online social networking is here to stay, whether we like it or not!
Find out about both the incredible opportunities that social networking can bring to your business, and the threats that every business needs to be aware of. We´ll cover the `big three´ of Facebook, Twitter and LinkedIn, and show you how you can monitor what others are saying about your brand.
